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WooCommerce Shop using the ‘Beyond Posts’ Add-on !
Relevant Ads in custom post types like WooCommerce ‘Products’ are only available with the Beyond Posts add-on.
Just like in the front page, notice how the widgets show generic Sports Ads. Those widgets are generated by WP Relevant Ads.
Widgets display generic Sports Ads because this is a generic page without any terms assigned. If you click on any product you’ll notice that these widgets will change to the product related Sports category.
Another example, on the plugin flexibility is this message itself. It’s actually displayed as a relevant Ad using a shortcode.